Catalog

GDES 430 Advertising Design

This course provides an introduction to the design of advertising for mass communication. Emphasis is placed on marketing and concept development through analysis of specific client needs to create effective and targeted advertising for both print and electronic media. Employing research and design development, students will create projects in response to the social and cultural human factors that impact consumers. Studio. Prerequisite: GDES 288, Graphic Design 2; GDES 289, Progress Portfolio.

Credits

3

Prerequisite

GDES 288, GDES 289