FMRK 480 Fashion Marketing Capstone

This course will assess the fashion marketing student’s intellectual growth in their major. Through guidance from the instructor and key lectures in marketing, students will engage in independent research. Each student will identify an area of interest and determine the scope of a semester-long project demonstrating marketing proficiency, conceptual originality, creative problem solving, and critical thinking. This course will help fashion marketing students apply their understanding of marketing with their research to support their vision and creativity in designing and executing their own research-based project/case study. Students will complete a marketing proposal, supporting documentation, and defend the core concepts synthesized as part of their research and development process. Lecture.