MRKT 400 Pricing Strategies and Tactics
Pricing is one of the most important and least understood marketing decisions. Pricing decisions are affected by economic, marketing, organizational, and psychological factors, and must be made within a prescribed legal framework. This course aims to equip participants with proven concepts, techniques, and frameworks for assessing and formulating pricing strategies. Lecture. Prerequisites: ECON 203, Macroeconomics; MRKT 301, Principles of Marketing; and MATH 226, Business Statistics.