MRKT 606 Marketing Concepts and Strategies
This course will equip students with the relevant knowledge, perspectives, and practical skills required to develop marketing strategies to leverage the opportunities inherent in today's global, digital marketplace including: international marketing, social media, consumer-to-consumer online interactions, internet marketing, mobile marketing, and big data. The elements of the marketing mix and the promotional mix are reviewed with emphases on the development of sound strategic planning, implementation and control. Case studies will be used to simulate management decision-making processes in the marketing arena. Lecture. Prerequisite: graduate standing.