MGMT 368 e-Commerce Fundamentals
This course provides an overview of the key elements of e-Commerce. It introduces students with the fundamentals of doing business in the digital economy. Topics include e-commerce; Internet technology; e-commerce marketing applications in business to business (B2B) and business to consumer (B2C) network platforms; and legal, security, tax and policy issues pertaining to e-Commerce. Lecture. Prerequisites: MGMT 360, Fundamentals of Entrepreneurship; WRIT 113, First-Year Academic Writing.