PSYC 318 Consumer Behavior
This course examines the application of psychological theory and applied research methods to the study of consumer behavior. The psychological processes that influence consumer decision-making will be addressed, including product recognition, alternative evaluation and choice behavior, and post-purchase attitudes and behavior. Prerequisites: PSYC 200, Introduction to Psychology; WRIT 113, First-Year Academic Writing; LSCI 105, Information Theory and Practice or LSCI 106, Information Sources in Architecture and Interior Design or, LSCI 205, Information in the Disciplines; and MDST 120, Public Speaking.