Catalog

MRKT 301 Principles of Marketing

This course provides an introduction to the process of planning marketing programs. Techniques of analyzing the market environment (especially technology environment) are introduced as background for planning marketing programs. The course focuses on the concept that marketing starts with customers and an emphasis on creating value through market research, products, pricing strategies, distribution channels, and marketing communication. Lecture. Prerequisite: WRIT 113, First-Year Academic Writing; and MDST 120, Public Speaking.

Credits

3

Prerequisite

WRIT 113, MDST 120