MRKT 360 International Marketing
This course examines global marketing theory and practice. The historical, economic, cultural, political, and legal factors that affect marketing decision-making in an international context will be explored. The course focuses on various global marketing strategies including market entry decisions and developing the marketing mix while operating outside of home markets. The course also includes some consideration of the positive and negative impacts global marketing may have in developing countries. Prerequisite: MRKT 301, Principles of Marketing