MRKT 335 Introduction to MarTech
This course is designed to provide understanding of the nature and dynamics of marketing technologies, the opportunities and challenges of using these technologies. Students will learn how marketing executives decide which technologies are right for addressing their marketing problems. This course introduces students to the marketing technology landscape, the marketing technology stack, marketing technology competencies that matter, and the future of marketing technologies. Prerequisites: WRIT 113, First-year Academic Writing; MDST 120, Public Speaking