Digital Marketing (Certificate)
Kickstart your growth in the digital marketing & e-commerce industry with our Digital Marketing Certificate Program! This certification teaches participants to manage digital marketing campaigns, attract and engage customers, sell products online, and more.
Program Format
This program is offered in person with some online and hybrid components.
This cluster of modules will provide an overview of digital marketing and its tools, including display advertising, search engine marketing, social media and influencer marketing, the impact of artificial intelligence (AI) and automation. Students will also learn about creating a brand presence on social networks, the role of a social media influencer (SMI) and Search Engine Optimization (SEO). They will further explore successful brand campaigns and their adoption of entertainment and gamification in overall marketing strategies.
Courses
Our certificate is 5 modules and 15 units, offering the following courses.