Catalog

Management (BBA)

Joan Marques, PhD, EdD

Chair

Accreditation

Accreditation Council for Business Schools and Programs

Association to Advance Collegiate Schools of Business

Introduction

Management is the cornerstone of progress. Understanding and mastering the many nuances involved in working with people, applying leadership toward behavior, acting in morally responsible ways, making strong yet empathetic decisions, embracing diversity, and considering both the short- and long- term effects of any action, these are just some of the many aspects of management. Management students harbor a broad range of aspirations, so Woodbury graduates are versatile individuals able to perform with excellence in a wide range of professional environments. Our team of faculty members consists of widely published scholars and experienced practitioners, forming a winning combination of mentors in students’ career preparations. Our low faculty-to- student ratio ensures a fertile learning environment filled with inspiration, focus, and the awareness to implement business with a conscience.

Managers in any organization, whether business- related or not, are responsible for analyzing, planning, organizing, leading, and ensuring products and services are delivered to serve diverse communities in effective and ethical ways. Management majors develop skills in various functions of business, such as accounting, finance, and marketing, as well as ways to use them globally and ethically via critical thinking and effective communication.

3+1 Program

Students who want to get both their BBA in Management and an MBA in just four years may decide to enroll into the 3+1 BBA-MBA accelerated program. The 3+1 BBA-MBA program is an intensive, year-round curriculum, comprising summer enrollment to ensure completion of the BBA program in three years, followed by the MBA program in just one year. Students enrolled in the 3+1 program will participate in commencement only once, which is when they have completed the entire BBA-MBA program. Those who come in with community college transfer credits may be able to complete the program in an even shorter time span, depending on their transferred course credits. Note: A minimum 3.0 GPA (Grade Point Average) is required to be admitted into this intensive program.

Mission

The mission of the Department of Management is to be recognized as a premier student-centered business management program. We want our students to become leaders with ethical values, global perspectives, and effective communication skills. We facilitate their education in an environment emphasizing creativity, diversity, collaboration, and civic engagement.

Additional Learning Opportunities

Woodbury’s Career Development Office offers various programs, services, and resources to help students explore careers and secure internships. The staff works with students one-on-one to develop successful internship search strategies and help students connect with employers through internship postings, résumé collections, on- and off-campus interview opportunities, alumni connections, and employer outreach.

Internship

Each student in the BBA Management program is required to gain first-hand professional experience by completing a 120-hour internship. A supervised internship provides real-world experience that cannot be replicated in the classroom. We encourage students to, if possible, complete more than one internship. In addition to the benefit of gaining practical work experience, multiple internships can be a major differentiator that potential future employers may find helpful.

Study Away

Management students are encouraged to spend a semester living and studying/working in another country. This process supports our goal of a globally embedded education.

Technology and Computer Requirements

Students use word processing software (such as Word), presentation software (such as PowerPoint), spreadsheet software (such as Excel), data management software (such as Access), and planning software (such as Project). All new students are responsible for using word processing and spreadsheet software. This means students should be able to create, edit, organize, analyze, synthesize, format, and present new and existing information, write formulas, move columns and rows, and import, export, and visually display data. Students needing to upgrade their Excel or Access skills are encouraged to enroll in the appropriate courses. Students are encouraged to own laptop computers capable of reliable internet access as well as word processing software (such as Word), presentation software (such as PowerPoint), and spreadsheet software (such as Excel). Although computer labs are available on campus, class sessions frequently involve online research and group collaboration.

Program Learning Outcomes

Employment and acceptance into a graduate program are both considered evidence of student success.

Leadership

Understand the importance of developing and practicing quality leadership skills.

Manifest global awareness in their professional decision making.

Assessment Process

Placement Exam Requirements

Management students who have not received transfer credit for a 200-level math course are encouraged to take the Math Placement Exam, but it is not required. See the Academic Proficiencies and Placement section of the Academic Journey chapter of this catalog for more information.

Formative Assessment Experiences

For BBA core courses, formative assessment processes include students providing structured feedback to their peers; detailed feedback from professors on homework submissions through online course management systems; peer interaction through online forums; evaluation of students’ formal presentations; and business strategy simulation games in MGMT 336, Management Information Systems and MGMT 483, Business Policy and Strategy.

For Management major courses, formative assessment processes include detailed feedback from professors on homework submissions through online learning platforms, evaluation of presentation skills, field projects, an internship project, and faculty advising via one-on-one meetings.

Summative Assessment Experiences

Summative assessment processes for BBA core courses include research and reflection papers, formal presentations, portfolio presentations, final exams, and the capstone project.

Summative assessment processes for Management major courses include formal presentations, portfolios, poster and research paper submissions and presentations, and final exams.

Program Specific Academic Standards

Like all BBA students, Management majors are required to maintain a 2.0 cumulative grade point average to graduate. However, Management majors must earn a grade of “C” or better in the final capstone course (MGMT 483) to graduate. Students must repeat the course until they achieve the mandatory grade.

Curriculum Summary

Program Major Curriculum

Unit Type (UT) Number of Units (U)
Major (MA) 63
General Education (GE) 49
Unrestricted Electives (UE) 5
Internship (IN) 3
Minimum Total Units Required 120

Suggested Sequence of Courses

First Year

Fall Semester

MGMT 100Fundamentals of Business Enterprise

3

WRIT 113First-Year Academic Writing

3

INDS ___
Interdisciplinary Core Elective

3

ENVT 220Environmental Studies

3

____ ___
Unrestricted Elective

3

____ ___
Unrestricted Elective

1

Total Credit Hours:16

Type:

MGMT 100: MA.

WRIT 113, INDS (Interdisciplinary Core Elective), and ENVT 220: GE.

Unrestricted Elective: UE.

Spring Semester

MGMT 110Legal Environment of Business

3

MDST 120Public Speaking

3

LSCI 105Information Theory and Practice

1

MATH 220Business Math

3

____ ___
Natural Science with Lab Elective

3

PSYC 150General Psychology

3

Total Credit Hours:16

Type:

MGMT 110: MA.

MDST 120, LSCI 105, MATH 220, Natural Science with Lab Elective, and PSYC Elective: GE.

Second Year

Fall Semester

ACCT 205Financial Accounting for Decision-Making

3

 

ECON 203Macroeconomics

3

Or

ECON 204Microeconomics

3

 

MATH 226Business Statistics

3

MGMT 245Global Enterprise

3

____ ___
Art History Elective

3

PHIL 210Ethical Systems

3

Total Credit Hours:18

Type:

ACCT 205 and MGMT 245: MA.

ECON 203, ECON 204, MATH 226, Art History Elective, and Ethics Elective: GE.

Spring Semester

ACCT 206Managerial Accounting for Decision-Making

3

MGMT 201Organizational Communication

3

MGMT 326MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

3

MGMT 336MANAGEMENT INFORMATION SYSTEMS

3

WRIT 313Advanced Academic Writing

3

Total Credit Hours:15

Type:

ACCT 206, MGMT 201, MGMT 326, and MGMT 336: MA.

WRIT 313: GE.

Third Year

Fall Semester

FINA 360Financial Management

3

MGMT 335Managing Workplace Diversity

3

MGMT 350Business Ethics

3

MRKT 301Principles of Marketing

3

____ ___
Humanities Elective

3

____ 3__
Upper Division Interdisciplinary Elective

3

Total Credit Hours:18

Type:

FINA 360, MGMT 335, MGMT 350, and MRKT 301: MA.

Humanities Elective and Upper Division Interdisciplinary Elective: GE.

Spring Semester

MGMT 340Social & Political Environment of Bus

3

MGMT 366Small Business Management

3

MGMT 400Operations Management

3

____ 3__
Upper Division General Education Elective

3

____ ___
Unrestricted Elective

1

Total Credit Hours:13

Type:

MGMT 340, MGMT 366, and MGMT 400: MA.

Upper Division General Education Elective: GE.

Unrestricted Elective: UE.

Fourth Year

Fall Semester

MGMT 461Leadership

3

MGMT 474Project Management

3

MGMT 490_
Internship

3

MGMT 3__
Upper Division Management Elective

3

Total Credit Hours:12

Type:

MGMT 461, MGMT 474, and MGMT (Upper Division Management Elective): MA.

MGMT 490 (Internship): IN.

Spring Semester

MGMT 483Business Policy and Strategy

3

MGMT 3__
Upper Division Management Elective

3

MGMT 3__
Upper Division Management Elective

3

____ 3__
Upper General Education Elective

3

Total Credit Hours:12

Type:

MGMT 483 and MGMT (Upper Division Management Elective): MA.

Upper General Education Elective: GE.

Program Minor Curriculum

ACCT 205Financial Accounting for Decision-Making

3

FINA 360Financial Management

3

MGMT 100Fundamentals of Business Enterprise

3

MGMT 110Legal Environment of Business

3

MGMT 326MANAGEMENT AND ORGANIZATIONAL BEHAVIOR

3

MRKT 301Principles of Marketing

3

Total Credit Hours:18
FINA 360 requires the following prerequisites to be taken: ACCT 206, Managerial Accounting for Decision-Making; ECON 203, Macroeconomics or ECON 204, Microeconomics

Optional Program BEES Concentrations

Courses taken in pursuit of a BEES concentration (Business Analytics, Entertainment, Entrepreneurship, or Sustainability) will be applied toward major elective requirements. 

Completion of a BEES concentration may require more than the 120 minimum unit requirement for the BBA in Management, due to potential prerequisites. 

Completion of a BEES concentration requires the successful completion of five courses within any given concentration. 

Business Analytics

ACCT 405Accounting Systems

3

BCIS 100Foundations of Information Systems

3

BCIS 150Infrastructure

3

BCIS 152IT Ethics and the Law

3

BCIS 200Databases

3

MGMT 363Visual Data Analytics

3

MGMT 440Cyber Security and Database Management

3

CSMA 101Introduction to Programming

CSMA 201

CORE 101Computer Science I

3

CORE 102Computer Science II

3

ACCT 405, BCIS 100, BCIS 150, BCIS 152, BCIS 200, MGMT 363, and MGMT 440: Students must take at least three of these courses.

CSMA 101, CSMA 201, CORE 101, and CORE 102: Students cannot take more than two of these courses.

Entertainment

ACCT 353Entertainment Industry Accounting

3

FILM 400Pitching

3

MRKT 345

MDST 235Media Ethics

3

FILM 200Screenwriting

3

FILM 360TV Writing and Producing

3

FILM 401Entertainment Marketing

3

FILM 402Producing

3

ACCT 353, FILM 400, and MRKT 345: Students must take these courses. 

MDST 235, FILM 200, FILM 360, FILM 401, and FILM 402: Students must take two of these courses. 

Entrepreneurship

MGMT 337Leadership in Action

3

MGMT 367New Venture Creation

3

MGMT 368e-Commerce Fundamentals

3

MRKT 310Consumer Behavior

3

MGMT 365Social and Civic Innovation and Change

3

MGMT 440Cyber Security and Database Management

3

MGMT 441Residential Lending Principles

3

MDST 304Social Media for Entrepreneurs

3

Note: Students may take any five courses listed here.

Sustainability

MRKT 310Consumer Behavior

3

MRKT 330Sustainable Marketing

3

MRKT 333Civic Engagement and Social Issues

3

URBS 321Environmental Urbanism

3

URBS 331Food and the City

3

MGMT 365Social and Civic Innovation and Change

3

MGMT 362Trends and Dilemmas in Management

3

Note: Students may take any five courses listed here.