FMRK 340 Fashion Promotion
This course provides an analysis of fashion advertising, promotion, publicity, special events, and visual merchandising. The student will gain a better understanding of how promotion is used to attract the customer in the retail environment. Topics include: fashion show production, event development, and visual techniques. Prerequisites: FMRK 235, Trend Analysis; WRIT 113, First-Year Academic Writing; MRKT 301, Principles of Marketing.