FMRK 351 Influencer Marketing
The rise of influencer marketing over the past decade has increasingly grown in the age of digital marketing. While influencers, taste-makers, and gatekeepers are nothing new to marketers, the role of a social media influencer (SMI) is one of the most powerful tools a marketer can utilize. The purpose of these influencer(s) is to motivate social attitudes and behavior within their online community. This course will review how various industries use influencers to spread their brand message and marketing strategies.