FMRK 375 Field Experience
Field Experience will enable students to gain insight and skills, encounter opportunities to test academic knowledge in working environments, and increase their understanding of potential careers. Students will receive first-hand mentoring from industry experts about the world of marketing from creative directors to digital marketing. This course will enable students to apply the knowledge learned in the classroom to practical experience. Students get first-hand experience meeting industry experts and hearing about the world of marketing from branding to digital strategies. Networking and exploring the process of a successful interview will be reviewed throughout the class. Opportunities to network within the industry will come with each class visit we make. Lecture. Prerequisites: FMRK 235, Trend Analysis; and MRKT 301, Principles of Marketing