Mission
The mission of the Department of Fashion Marketing and Marketing is to provide both the highest level of education in Fashion Marketing and the strong liberal arts foundation it rests upon. The interdisciplinary nature of our majors cultivates successful students with strong, enduring awareness of personal and social responsibility. We prepare students to be competent communicators who understand the complexities of our global and technological environments.
Additional Learning Opportunities
Woodbury’s Career Development Office offers a variety of programs, services, and resources to assist students in exploring careers and securing internships. The staff works with students one-on-one to develop successful internship search strategies and help students connect with employers through internship postings, résumé collections, on- and off-campus interview opportunities, alumni connections, and employer outreach.
Internships
Students are required to take FMRK 490, Internship in Fashion Marketing, during their senior year. The 120 hours of internship experience offer students the opportunity to work in a fashion marketing environment of their choice, during which they apply and expand their knowledge of the field.
This internship may be paid or unpaid, and students will submit weekly journals, self-evaluations, on-site supervisor/employer evaluations, and a final project.
Study Away
Fashion Marketing students are encouraged to spend a semester living and studying/working in another city, such as London, Paris, Italy, or New York City. Study Away opportunities support our goal of providing a globally embedded education.
Other
Students are encouraged to take part in School of Business-sponsored co-curricular activities, such as the Collegiate Entrepreneurs’ Organization (CEO) and Business and Professional Women of Woodbury (BPWOW).
Technology and Computer Requirements
Students use word processing software and presentation software. The accounting and management courses utilize spreadsheet software. Marketing students use online information search vehicles and software packages.
Students must be able to access and use a computer for every marketing course. Although the University maintains computer labs for this purpose, it is strongly advised that each student own a notebook.
Program Learning Outcomes
Fashion Marketing students learn the fundamentals of the business of fashion: entrepreneurship, social media marketing, promotion, and trend analysis for the creative industries. Fashion marketers have a good head for business and enjoy the creative process of design. Students learn how to adapt proven fashion marketing strategies to the ever-evolving world of the fashion business by learning both the psychology of why people purchase fashion products, and how to effectively develop, price, distribute, and promote products and services. As a part of this dynamic industry, you will become a storyteller who conveys a message about fashion products and brands. In this process, you will share these stories through social media, television, magazines, retail promotion, and virtual reality.
Students will demonstrate the following program learning outcomes in addition to University- and School of Business-wide student learning outcomes.
Profession
Demonstrate knowledge of the fashion marketing sector.
Branding
Analyze the branding of a fashion marketing company.
Assessment Process
Placement Exam Requirements
Fashion Marketing students who have not received transfer credit for a 200-level math course are encouraged to take the Math Placement Exam, but it is not required. See the “Academic Proficiencies and Placement” section of the Academic Journey chapter of this catalog for more information.
Formative Assessment Experiences
For the BBA core courses, formative assessment processes include: opportunities for students to provide structured feedback to their peers; detailed feedback from professors on homework submissions; evaluation of students’ formal presentations; inclusion of Writing Department consultants to enhance writing skills in MGMT 326, MGMT 350, and MGMT 461; and simulation games in MGMT 336 and MGMT 483.
For Fashion Marketing major courses, formative assessment processes include detailed feedback from professors on homework submissions, computer literacy requirements, final projects, an internship project, and faculty advising through mandatory one- on-one meetings.
Summative Assessment Experiences
The summative assessment processes for the BBA core courses include research and reflective papers, formal presentations, portfolio presentations, final exams, and the capstone project.
Summative assessment processes for Fashion Marketing major courses include formal presentations, portfolio, poster and research paper submissions and presentations, and final exams.
Program Specific Academic Standards
The department applies University- and School-wide academic standards. Like all BBA students, fashion marketing majors are required to maintain a 2.0 cumulative grade point average to graduate.
Curriculum Summary
Program Major Curriculum
| Unit Type (UT) |
Number of Units (U) |
| Major (MA) |
66 |
| General Education (GE) |
46 |
| Unrestricted Electives (UE) |
5 |
| Internship (IN) |
3 |
| Minimum Total Units Required |
120 |
Suggested Sequence of Courses
First Year
Fall Semester
| FMRK 100 | Fashion Fundamentals | 3 |
| WRIT 113 | First-Year Academic Writing | 3 |
| MDST 120 | Public Speaking | 3 |
| ENVT 220 | Environmental Studies | 3 |
| ____ ___ | Unrestricted Elective | 3 |
| ____ ___ | Unrestricted Elective | 1 |
| Total Credit Hours: | 16 |
Spring Semester
| MGMT 100 | Fundamentals of Business Enterprise | 3 |
| FMRK 235 | Trend Analysis | 3 |
| INDS ___ | Interdisciplinary Core Elective | 3 |
| LSCI 105 | Information Theory and Practice | 1 |
| MATH 220 | Business Math | 3 |
| PSYC 150 | General Psychology | 3 |
| Total Credit Hours: | 16 |
Second Year
Fall Semester
Spring Semester
Third Year
Fall Semester
| ACCT 206 | Managerial Accounting for Decision-Making | 3 |
| MGMT 326 | | 3 |
| FMRK 3__ | Upper Division Fashion Marketing Elective | 3 |
| FMRK 346 | Innovation Think Tank | 3 |
| ____ ___ | Art History Elective | 3 |
| Total Credit Hours: | 15 |
Spring Semester
| FINA 360 | Financial Management | 3 |
| MGMT 350 | Business Ethics | 3 |
| MGMT 336 | | 3 |
| FMRK 375 | Field Experience | 3 |
| ____ 3__ | Upper Division Interdisciplinary Elective | 3 |
| ____ ___ | Unrestricted Elective | 1 |
| Total Credit Hours: | 16 |
Fourth Year
Fall Semester
| MGMT 461 | Leadership | 3 |
| FMRK 3__ | Upper Division Fashion Marketing Elective | 3 |
| MGMT 400 | Operations Management | 3 |
| MRKT 355 | Market Research and Analysis | 3 |
| ____ ___ | Natural Science with Lab Elective | 3 |
| Total Credit Hours: | 15 |
Type:
MGMT 461, FMRK (Upper Division Fashion Marketing Elective), MGMT 400, and MRKT 355: MA.
Natural Science with Lab Elective: GE.
Spring Semester
| FMRK 3__ | Upper Division Fashion Marketing Elective | 3 |
| FMRK 480 | Fashion Marketing Capstone | 3 |
| FMRK 490_ | Internship in Fashion Marketing | 3 |
| MGMT 483 | Business Policy and Strategy | 3 |
| Total Credit Hours: | 12 |
Type:
FMRK (Upper Division Fashion Marketing Elective), FMRK 480, and MGMT 483: MA.
FMRK 490 (Internship in Fashion Marketing): IN.
Program Minor Curriculum
Students completing a minor in Fashion Marketing must complete 15 units comprised of the courses listed below.
| FMRK 100 | Fashion Fundamentals | 3 |
| FMRK 235 | Trend Analysis | 3 |
| MRKT 301 | Principles of Marketing | 3 |
| FMRK 246 | Retail Fashion Buying | 3 |
| FMRK 330 | Store Planning & Merchandise Presentation | 3 |
| FMRK 340 | Fashion Promotion | 3 |
| FMRK 350 | Fashion Styling for the Media | 3 |
| FMRK 365 | Fashion Journalism | 3 |
| FMRK 366 | Fashion Law | 3 |
| FMRK 410 | Fashion Production and Wholesaling | 3 |
| FMRK 47_ | Upper Division Topics in Fashion Marketing | 3 |
| Total Credit Hours: | 15 |
FMRK 100 and FMRK 235: These courses are required.
MRKT 301: This course is required for all students who are not in a BBA program.