GAME 222 Game Player Analysis
When creating a video game, development teams often lose sight of what they are doing and why, and who they are doing it for. We will focus on the game player and how game creators can "play to their audience." We will identify the types of players, investigate why people play computer games, analyze player psychology, data profiles, as well as audience diversity and its impact on the consumer marketing of video games. Lecture. Prerequisites: GAME 101, Game Design Fundamentals