MGMT 608 Entrepreneurship
This course deals with identifying potentially valuable business opportunities and turning them into viable enterprises that create lasting value. It deals with strategies to obtain start-up resources, evaluating the viability of launching a business enterprise, and growing startups into profitable, sustainable ventures. The course requires students to apply advanced knowledge of business management and leadership skills in the pursuit of creating and managing new business ventures. The content of the course embraces three broad areas: 1) the development and operation of entrepreneurial business; 2) the development of a business plan and strategic marketing; and 3) the understanding of the entrepreneurial mind-set in terms of innovation and risk-management Lecture. Prerequisite: MGMT 506 Organizational Behavior and Strategy or its equivalent and graduate standing.