Catalog

MGMT 642 International Business Strategy

This course takes a managerial approach to selected international operations issues. Topics Include: global strategies; long-range planning, preparation and evaluation of direct investment proposals; entry and ownership strategies; supply strategies; and organization and human resource management. Lecture. Prerequisites: MRKT 506, Marketing Concepts and Strategies or its equivalent, and graduate standing.

Credits

3

Prerequisite

MRKT 506