FMRK 320 E-Commerce Entrepreneurship
This course provides an in-depth overview of eCommerce business and retail sales tools you need to start, run, and grow a business online. This is a heavy entrepreneur-based course on business planning, virtual merchandising to store operations management. Topics include selling, planning, buying and controlling goods and services; organizational structures; retail acquisition and expansion; developing a marketing strategy, and utilizing entrepreneurial skills in a retail setting. Lecture. Prerequisites: FMRK 235, Trend Analysis; and MRKT 301, Principles of Marketing