FMRK 349 Social Media Marketing
Social Media Marketing course will explore how social network platforms continues to alter the new world of digital communications and impact overall marketing efforts. Throughout the course, we will analyze the concepts of utilizing and integrating social media strategies to leverage the digital landscape to both reach and understand a brand's audience. We will take a closer look at current digital marketing trends within creative industries such as advances in social listening technology, digital influencers, consumer behavior in the digital age, social media analytics, SEO, the affects social media has had on consumer behavior. Social media has driven, and digital benchmark campaigns in the fashion industry will be featured to share the idea of new media marketing strategies (e.g., storytelling, digital curation, user-generated content).