FMRK 346 Innovation Think Tank
Innovation Think Tank is an interdisciplinary project-based marketing course that explores future studies of trends tomorrow that influence the current as well as next generation of consumers. The students will conduct both qualitative and quantitative research to understand the process of quantifying creative intelligence and identifying trends within multiple industries. Students will learn the role of a futurist and also explore how cultural shifts, technology, and social movements shape our future. Throughout the semester, we will continuously look to gatekeepers, tastemakers, and influencers who set the trends and the diffusion of innovation. Throughout the course, we will identify future "drivers of change" in our society, capturing the zeitgeist of today and the trends of tomorrow. Lecture. Prerequisites: MRKT 301, Principles of Marketing