Catalog

FMRK 330 Store Planning & Merchandise Presentation

This course provides an overview of the fashion merchandising function with special emphasis on planning, buying, promotion, selling and control of fashion goods. Basic merchandise mathematics are incorporated. Lecture. Prerequisites: FMRK 235, Trend Analysis; MRKT 301, Principles of Marketing.

Credits

3

Prerequisite

FMRK 235, MRKT 301