FMRK 345 Digital Storytelling for Marketers
Digital Storytelling in Marketing focuses on understanding the role 'storytelling' has across the digital landscape from social media to branding marketing strategies. Stories inspire an emotional connection with a transformative narrative, which makes them a powerful tool for marketers. In this course, we will look at emerging digital technologies relevant to storytelling and explore how the narrative is becoming non-linear. Through closer examination, we will explore successful brand campaigns and their adoption of entertainment and gamification in overall marketing strategies. This course will analyze the evolution of digital media and the impact it has on generating a more engaging brand marketing experience. The tools used will include but not be limited to augmented, virtual, and holographic realities. This convergence is altering consumer expectations of what, where, and how new immersive tools should and can be used to tell the brand's story. Lecture. Prerequisites: MRKT 301, Principles of Marketing; WRIT 113, First-Year Academic Writing.